amitava::His research has focused on branding, communications, creativity, and new product development amitava

amitava::His research has focused on branding, communications, creativity, and new product development.
He has been a member of the advisory board of the association for consumer research.
For his research, he has been the recipient of the robert ferber award.
Professor chattopadhyay has developed and taught courses on branding, marketing strategy, communication strategy, consumer behaviour, marketing in emerging economies and international marketing for mba and ph.
He has taught in executive programs in europe, the americas, asia, australia and africa.
He is on the advisory boards of several companies and a consultant to multinational firms.
Professor chattopadhyay holds a phd from the university of florida, a pgdm from the indian institute of management, ahmedabad, and a b.